A true "attractor" company is implementing Culture, Executing Strategy and engaging Leadership in all aspects if the company, including Marketing and Business Development. This session is intented to show the way to define the marketing initiatives, based off of your strategic plan and execute interanl and external activities to drive a true ROI.

Key Takeaways

Bring all departments together to develop the plan
Create a marketing roadmap and calendar
Develop, know and use your company story
internal and external communication are equally as important
Measure success monthly or bi-monthly and adjust

About Danielle Feroleto

Owner and founder of Small Giants, a full-service marketing agency, based in Scottsdale, AZ with offices in Denver.

Website: www.smallgiantsonline.com